Effective: 26 April 2026
Previous version: 12 December 2021
These Terms of Use (the “Terms”) form a binding agreement between you (“you”, “your”, the “User”) and Like Wrong LLP, a limited liability partnership registered in England and Wales (company number OC459728), with its registered office at Stoney Works, 8 Stoney Lane, London, SE19 3BD, United Kingdom (the “Company”, “we”, “us”, “our”). They govern your access to and use of the Challenge Up mobile application (the “App” or “Service”).
By downloading, installing, accessing or using the App, you agree to be bound by these Terms. If you do not agree, do not use the App.
Change of provider. Challenge Up was previously operated by an individual developer. With effect from the date above, Like Wrong LLP is the provider of the App and the contracting party under these Terms. The substance of how the App works has not changed.
1. Description of Service
Challenge Up is a mobile application designed to help you set goals, track habits, monitor your statistics and receive reminders. The App is currently distributed exclusively through the Apple App Store for iOS devices.
Disclaimer. The App is provided for personal productivity and habit-tracking purposes only. It is not a substitute for professional medical, psychological, legal or financial advice. Any decisions or actions you take based on information in the App are your sole responsibility.
2. Eligibility
You must be at least 13 years of age to use the App. By using the App, you represent and warrant that you are of legal age to form a binding contract under the law of your country of residence and that you meet all eligibility requirements set out in these Terms.
3. Account and Anonymous Use
  • You may use the App anonymously without creating an account.
  • If account registration is offered, you agree to provide accurate information and to keep it up to date.
  • You are responsible for maintaining the confidentiality of any login credentials and for all activity that takes place under your account.
4. Intellectual Property Rights
All content, features and functionality of the App — including software code, design, graphics, text, branding and structure — are the exclusive property of Like Wrong LLP or its licensors, and are protected by United Kingdom and international copyright, trademark and other intellectual property laws.
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to install and use the App on an iOS device that you own or control, solely for your personal, non-commercial use.
5. Restrictions on Use
You agree not to use the App:
  • In violation of any applicable law or regulation;
  • To harass, threaten, intimidate or defame any person;
  • To engage in spamming, phishing or any fraudulent activity;
  • To attempt to gain unauthorised access to the App, other users’ data, or our systems;
  • In any manner that infringes the rights of third parties.
You also may not:
  • Reproduce, modify, adapt, translate or distribute the App or its content;
  • Reverse engineer, decompile, disassemble or attempt to derive the source code of the App, except to the extent that such activity is expressly permitted by applicable law notwithstanding this restriction;
  • Use the App for any commercial purpose without our prior written permission;
  • Remove or alter any proprietary notices, labels or watermarks contained in the App.
6. User Content
You are solely responsible for any content you create, enter or store in the App (your “User Content”), including habit names, notes and challenge descriptions. We do not claim ownership of your User Content.
Your User Content is stored locally on your device and, where you have enabled iCloud sync, in your iCloud account. We do not collect, monitor or moderate User Content. To the extent any operation of the App technically requires a licence from you (for example, to display your own content back to you on your device), you grant us a limited, non-exclusive, royalty-free licence to do so for the sole purpose of operating the App for you.
7. Subscriptions and In-App Purchases
The App offers a free tier and an optional paid Plus subscription with monthly and annual billing options. Plus unlocks additional features as described in the App.
  • All payments are processed by Apple through the In-App Purchase system. By making a purchase, you authorise Apple to charge your payment method.
  • Subscriptions renew automatically at the end of each billing period at the then-current price unless you cancel at least 24 hours before the end of the current period.
  • Renewal prices may change. We will give you advance notice of any price increase, and you may cancel before the change takes effect.
8. Cancellation, Refunds and Pricing
  • You can cancel an auto-renewing subscription at any time through your Apple ID settings: Settings → [Your Name] → Subscriptions.
  • Cancellation takes effect at the end of the current billing period; you retain access to Plus features until then.
  • Refund requests are governed by Apple’s policies and are processed by Apple. Like Wrong LLP cannot issue refunds for In-App Purchases directly. For refund requests, contact Apple Support.
  • Prices are listed in the App and on the Apple App Store. We may change pricing with prior notice; changes take effect at the start of your next billing cycle.
Statutory rights. Nothing in these Terms affects your statutory rights as a consumer, including the right of withdrawal that may apply under the law of your country of residence.
9. Data Collection and Privacy
For information about how we handle personal data, please see our Privacy Policy, which is incorporated into these Terms by reference. In summary: your habits, statistics and other content are stored on your device and (if enabled) in your iCloud account; we use Google Firebase Analytics and Crashlytics for anonymised diagnostics; we do not operate a backend that collects your personal content.
10. Disclaimers and Limitation of Liability
No warranties
To the fullest extent permitted by applicable law, the App is provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement and any warranties arising from course of dealing or trade usage.
Professional advice disclaimer
The App does not provide medical, psychological, legal or financial advice. You should consult a qualified professional before making important decisions based on information in the App.
Limitation of liability
To the fullest extent permitted by applicable law, Like Wrong LLP shall not be liable for:
  • Any indirect, incidental, consequential, special or punitive damages;
  • Loss of data, revenue, profits or business opportunities;
  • Disruptions in the App’s functionality or availability;
  • Your reliance on information presented in the App;
  • Actions or decisions you take based on using the App.
Consumer rights
Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded under applicable law, including your statutory rights as a consumer under the Consumer Rights Act 2015 (where it applies to you).
11. Apple-Specific Terms
The following terms apply to your use of the App on an iOS device. In the event of any conflict between this Section 11 and any other provision of these Terms, this Section 11 prevails in respect of your use of the App on iOS.
  1. Acknowledgement. These Terms are concluded between you and Like Wrong LLP only, and not with Apple Inc. (“Apple”). Like Wrong LLP, not Apple, is solely responsible for the App and its content.
  2. Scope of Licence. The licence granted to you for the App is limited to a non-transferable licence to use the App on any Apple-branded products that you own or control, as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that the App may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.
  3. Maintenance and Support. Like Wrong LLP is solely responsible for providing any maintenance and support services for the App, as specified in these Terms or as required by applicable law. Apple has no obligation whatsoever to furnish any maintenance and support services in respect of the App.
  4. Warranty. Like Wrong LLP is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the App (if any) to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of Like Wrong LLP.
  5. Product Claims. Like Wrong LLP, not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession and/or use of the App, including: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy or similar legislation.
  6. Intellectual Property Rights. In the event of any third-party claim that the App or your possession and use of the App infringes that third party’s intellectual property rights, Like Wrong LLP, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
  7. Legal Compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
  8. Developer Name and Address. Any questions, complaints or claims regarding the App should be directed to: Like Wrong LLP, Stoney Works, 8 Stoney Lane, London, SE19 3BD, United Kingdom; email mail@likewrong.com.
  9. Third-Party Terms of Agreement. You must comply with applicable third-party terms of agreement when using the App.
  10. Third-Party Beneficiary. You and Like Wrong LLP acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these Terms, and that, upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.
12. Our Right to Modify and Terminate
We reserve the right to:
  • Modify, update or discontinue features or functionality of the App at any time;
  • Modify these Terms at any time, in accordance with Section 13;
  • Suspend or terminate your access to the App if you breach these Terms;
  • Block individual users where reasonably necessary, including to protect the security or integrity of the Service.
13. Changes to These Terms
We may update these Terms from time to time. The current version will always be available at challengeup.ru/termsofuse, with the “Effective” date updated accordingly. We will notify you of material changes through the App or by another reasonable means at least 30 days before the changes take effect. Your continued use of the App after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the changes, you must stop using the App.
14. Dispute Resolution
Informal resolution
If you have a concern or complaint about the App or these Terms, please contact us first at mail@likewrong.com so we can try to resolve the matter informally.
Formal complaint procedure
  1. You should submit a written complaint to mail@likewrong.com.
  2. We will acknowledge your complaint and aim to respond substantively within 30 days of receipt.
  3. If the dispute remains unresolved after that period, you may pursue legal remedies in accordance with Section 15.
15. Governing Law and Jurisdiction
These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter or formation are governed by and construed in accordance with the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim, except that, if you are a consumer, you may also bring proceedings in the courts of the country in which you are habitually resident, and nothing in these Terms affects your right as a consumer to rely on mandatory provisions of the law of that country.
16. Contact
Like Wrong LLP
Company number: OC459728 (registered in England and Wales)
Stoney Works, 8 Stoney Lane, London, SE19 3BD, United Kingdom
Email: mail@likewrong.com
17. Severability
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
18. Entire Agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and Like Wrong LLP regarding the App and supersede all prior agreements, understandings and communications, whether written or oral, on the same subject matter.
TERMS
OF USE